Business cards can be a reflection of who you are. A unique business card can help seal the deal and give someone something to remember you by. Many of us are probably guilty of accepting business cards out of politeness and then just throwing it away and forgetting about it. A good business card definitely won’t ensure your success, but it can sure help. With the emphasis placed on networking these days, it’s more important than ever to stand out in the crowd – and here are a few good ideas on how to do it.
What information should you include?
It may sound obvious, but the first and most important thing to consider when designing your business card is the information you want to convey. Ensure your name, job title, company name and logo are displayed. Additionally, make sure your website, email address and phone numbers are provided. If you’re struggling for space, you may want to remove your address.
QR Codes
QR codes provide a neat way of including a lot of information on a business card without making it look cluttered. By scanning the code, people can automatically be sent to your website – thus, creating a link between your print and online content. There are plenty of free QR code generators on the web to help you get technological without breaking the bank.
Colour or Plain?
When used correctly, bright colours can make a business card stand out. The aim is to appear fresh, exciting and original. However, a plain black and white design can be as memorable and striking as a colourful card.
Choice of Colour
If you have company colours, use them. It’s always wise to keep your business cards in line with the rest of your company’s branding. Be careful when choosing complementary colours, as clashing colours can look tacky and unprofessional. Use an online matching tool if you’re in doubt.
Make it Readable
Use a simple and professional font that is easy to decipher. You may be tempted to the size of your text if you have a lot of information. Small text may turn into an illegible smudge when printing. As a general rule of thumb, don’t go smaller than 8pt.
Visual Content
Pictures say a thousand words. While one side of the card has written content, think about saving the other side for something more visual. You can either put your company logo, an image of your product, or something related to your business, on the back of your business card. It is often mistaken that people don’t look at the back of business cards, but that is not true. Think of the times you were handed a business card and flipped it over.
Embossing
Embossing creates a raised 3D effect, which adds elegance and style to a business card. This can be useful for a black and white business card. It also makes the card more tactile. By engaging more than one sense at a time can improve recall of an object, so people are more likely to remember your business.
Borders and Bleeds
Do not use borders in your design. Printing is never precise. A perfect border on your screen may come out lopsided due to the movements in the printers. A 3mm bleed is also recommended around the edges of your card. Keep it the same colour as your background.
The Safe Area
A safe area is located in the centre of the card. Keep important information, such as contact details within this area to avoid it being cut off during the process.
Paper Thickness
Be sure to consider the thickness of your business card. Thicker cards tend to feel more expensive – which makes your business seem more professional. Business cards printed on paper thinner than 300gsm look and feel thin which can make it feel cheap and tacky. Try thinking of your business card as a handshake – you wouldn’t like a limp handshake, so why would you like a limp business card?
Though you might be tempted to use unusual material for your business card, while this may make it memorable, keep in mind the practicality of your chosen medium. Always remember to keep it simple.
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