You’ve got the office. You’ve got the website. You even have the legal docs. But everybody knows that you’re not a real company until you have your own company t-shirt. In this blog post, we’ll go through each step of the process, from brainstorming ideas to printing your shirt. No matter how much (or how little) experience you have, here’s everything you need to know.   DESIGNING A BUSINESS T-SHIRT IN 8 STEPS: WHY DO YOU NEED A T-SHIRT? Promotion Promotional business t-shirts are something you give away for free to keep your brand in the minds of prospective clients and customers. This makes everyone wearingRead More →

Printed flyers remain an important part of the marketing mix for many businesses from sole traders and SMEs to larger companies. Flyers are great value for money and when it comes to advertising or increasing sales, they really work. Many businesses use flyers to promote products, offers or services. Whatever your flyers are for, one thing it should always do is help grow your brand and there are a few ways to make sure it does: Link with web and social media Print and digital marketing both have a place in modern day advertising. The most effective campaigns combine both. Your printed flyers can link to web or socialRead More →

Credibility – Not everything can be digital (and it shouldn’t be). Tangibility – Sometimes people need something they can hold. Solid Branding – Solidify your brand value. Multi Media Combination – Increase consumer reach by combining print and online strategies. Exclusion of Devices – It’s you and your message unplugged, in case of a power outage. If you think that print marketing is all about giving away brochures, business cards and presentation folders, then you are missing the full potential of this effective promotional technique. Print media can also consist of promotional pens, t-shirts, drinkware and coasters. These items are considered by customers as promotionalRead More →