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FIVE NECESSARY TIPS FOR POWERFUL BROCHURE CONTENT 1. Pay Attention To The Reader Create the brochure from the perspective of who will be reading it. You need to bear in mind the various types of people that will be reading the brochure. Few people will read the brochure from cover to cover. Whereas most will skim through the brochure to extract the information most useful to them. Knowing this beforehand will help create a simple layout that is easy to navigate. A lot of information can be relayed through diagrams, images, charts, and graphs. Avoid industry jargon and try to use the words your audienceRead More →

Business Cards

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The title you put on your business card has the potential to make you look very big or very small. Therefore, you need to ask yourself a simple yet important question: “Who am I?” This question has bedevilled philosophers for aeons, but it has a more practical meaning for those designing a business card. Deciding on your title can be a real enigma. What you call yourself can have a big impact on how people perceive you. Finding the perfect title You need to consider what unique impression you want to make on your client. An authoritative title can let people know that you haveRead More →